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小口 四戏
D TUJ
說明:第11題至第20 題,每題一個空格,請依文意選出最適當的一個選項,請畫記在答案
卡之「選擇題答案區」。各題答對者,得1分;答錯、未作答或畫記多於一個選項者,
該題以零分計算。
第11至15 題為題組
E o mesa
strom
High-end fashion can be expensive, but what is the customer actually paying for? Is it the design,
materials, quality, brand, or a combination of all of these aspects? One budget shoe company, Payless,
wanted to show that with a little rebranding, its affordable shoes could _11_high-end fashion.
Payless went all out for their prank. The company rented an expensive retail space in L.A. and
12 their shoes in a gorgeous layout. The price shoes—which were still their basic budget
shoes-ranged $200-$1,800 USD. The company also used a fake, Italian-sounding name,
Palessi, to give the business the 13 of a designer brand.
Do
Fashion influencers were invited to attend the opening of this new Italian shoe store and provide
feedback. 14 attended praised the quality and design, saying they would pay hundreds of dollars
for the footwear. After receiving the feedback, Palessi revealed that it was 15__ a joke. Palessi was
not a real company, and the shoes were from Payless.
heir experiment goes
show the importance
of branding
comuutos
Wool
11. Al cope with (B) build up
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$13. (A) illusion
(B) glimpse
(C) enthusiasm (D) foundation
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Yana
14. (A) Whatever (B) Whomever
(D) No matter who = who ever
veride ed (Those that
ne or more
09 WON
15. (A) no longer (B) nothing but
B
(C) suitable for lo gai (D) related to
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第16至20 題為題組
sbaai (8) soitto
t give off his to
被當作
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