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5
19
A concerted drive to reduce obesity in one Australian town resulted in a whole generation of
slimmer, faster, and healthier children, researchers reported yesterday.
They said that the program, a simple mixture of persuasion and (A)incentives, was
astonishingly successful. It led to 2,000 children gaining less weight, watching far less television,
taze
(and playing more sports.
The "Be Active, Eat Well" project, conducted by Deakin University in the small town of
Colac, 150 km southwest of Melbourne, ended with Colac's children weighing an average of
one kilogram less than the norm for Australian children of their age. Their waistlines were an
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average of cm smaller - 2 cm for boys and 4 cm for girls.
Professor Boyd Swinburn from Deakin University in Melbourne said yesterday that the Colac
experiment had proved to be "astonishingly successful." It was the first such program in the
world to report significant reductions in waistline and weight.
Professor Swinburn said: "Most people would think individual weight loss of one kilogram
is not much, but here we're talking about shifting the weight of a couple of thousand kids, and
15 that's actually quite (B) phenomenal. In fact, across a population, that is absolutely huge."
The experiment began three years ago when the university researchers descended on Colac's
population of about 10,000 people, urging parents, teachers, doctors, and local fast-food outlets
to support changes for all children aged between 4 and 12.
The program included opening up more after-school activity centers for children and introducing
20 brightly colored lunch packs that contained a pitta salad wrap*¹ and fruit tub2. Parents were
encouraged to (c) monitor strictly the amount of time their children watched television or
walk or cycle to
They were asked to encourage their children
spent on computers. (3)
school rather than drive them.
While the researchers had hoped to cut television viewing by 10 percent, the final results
25 reported children's television viewing had dropped by 21 percent and soft drink consumption by
70 percent. There was an increase of almost 70 percent in the number of children participating
in after-school sports.
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Even the town's fish and chip shop owner switched from using animal fats to sunflower oil. He
reduced the saturated fats3 in chips from 49 percent to 9.1 percent. The other fast-food outlets
30 also switched from animal fats, leading to a cut in saturated fats consumed in the town of 55 kg
a week.
Adults then began to follow their children's example, and the local self-defense academy went
from 16 members to 75.
pitta
satu
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