In the US, the age group that gives the most to charity is the over-55s,
also known as the Baby Boomers. However, only about 68 % of Baby
Boomers own a smartphone. This means the Baby Boomers are more likely
to give through traditional methods and those who can be reached by online
micro-giving-based charities are fewer in number. In contrast, about 90%
of Millennials, who are aged between 23 to 38, own a smartphone.
Millennials are an excellent target for micro-giving-based charities because
they are accustomed to technology, so the platforms of fast donating by apps
or websites work well. In addition, this generation is working and stronglly