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Re nthat Slogan was, in truth the shopper was cheated out ofthe crown.
Although Imanufacturing efflclency increased the variety of goods and lowered
PTIces, people Still relied on advertisements to get most informatlon about products.
Through much of the past century, ads spoke to an audience 一27. just afew radio or
TV cehannels or alimited number of publications./ Now media choice has exploded, and
conSumers Select what they want from a far greater variety of sources 一especially with
28. the Internet, the consumer is finally seizing
afew clicks ofa computer mouse.
power.
As our Survey shows, consumer power has great implications for companleS, because
itis changing the way people shop. Many firms already claim to be“customer-driven”0Qr
<eustomer-centered.2/Now their claims Will be tested as never before. Taking 29. 0
people will know 一and soon tell others,
shoppers” 1gnorance Will no longer be poss1ble:
even those without the Internet 一that prices in the next town are lower Gr that certaln
goods are inferior. The Internet 1 Working wonders in 30. Standards. Good and
honest firms should benefit most.
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A27.) do (B) falling for (C) opening his eye to (D) accustomed to
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