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58
Unit 8 Selling Smoking
According to the American Lung Association, 90% of all smokers begin smoking
before the age of 21. One reason for this is the media, smoking as glamorous
and cool, which strongly influences children and adolescents.
The ban on tobacco advertising in various countries shows that authorities realize,
V₁. ad
the 2 between the media and smoking. Most tobacco advertising posts 3
fashionable people with cigarettes, suggesting that smoking improves social status. The
handsome "Marlboro Man" promoting Marlboro cigarettes, for instance, encouraged
many boys to 4 the habit. Few know that David McLean, the model who played the
"Marlboro Man," died of lung cancer after 5 smoking.
6 advertising, movies promote smoking, especially when famous movie stars
like Julia Roberts in My Best Friend's Wedding and Leonardo Dicaprio in Titanic, smoke
on-screen. Alarmingly, two-thirds of all smoking scenes in Hollywood's top 50 movies
(2000-2001) were in films targeting children of 13 and younger, thus creating a new
of young smokers.
7
贊助活動
Tobacco companies also subtly sell their products by sponsoring events to 8
their brand names. For instance, in the world of sport, tobacco companies like British
American Tobacco sponsor popular Formula 1 teams like Ferrari at motor races
worldwide.
9 public opinion,
stricter regulations on
Thus, the media, which plays such an important role in
evidently has a major part in making youngsters smoke. 10
the direct and indirect promotion of smoking, young people will continue to smoke. They
smoke to feel accepted in society, not knowing their health is seriously damaged.
Apart from
A)
(Without
1.
6.
FH
A
take up
(G) attractive
2.
7.
l
E
promote
(H) portraying
3.
8.
CG
XU
4.
9.
link
shaping
B
#
1
5.
10.
generation
(J) excessive
J
