Question

Tiffany

這個圖表為什麼有兩個一樣的問題，但是不一樣的結果

(33~35)
People in Taiwan never worry about getting hungry at night when there is
nothing at home. They can walk to the convenience stores and get anything they
want. In fact, in Taiwan, it is not possible that people fail to find a
convenience
store because it is part of our life. Convenience stores are working 24/7. In other
words, finding a place to sit down and take a rest anytime is a piece of cake.
In order to grow business, shopkeepers use some smart ways to have the
buyers spend more. First, they put the most popular items at the buyers' eye level
to let them see the items easily and often. Second, they drive the buyers to buy
something cheap and small without thinking too much or give shoppers a special
offer like "Buy One And Get One Free." Third, they try to have the buyers stay
at the convenience stores as long as possible by setting up a seating area. They
think the buyers will buy one drink after another once they stay longer. In a
study, 73 teenagers answer two of the questions. The pictures below show their
interesting answers.
Which of the following do you like?
The taste of the foods.
The service.
The prices of the products.
The feelings in the convenience stores.
46 (63%)
132 (43.8%)
|12(16.4%)
(21 (28.8%)
The polite clerks.
16(8.2%)
The special offer.
|14 (19.2%)
The way of showing the products.
121 (28.8%)
0
10
20
30
40
50
Which of the following do you like?
The taste of the foods.
18 (24.7%)
The service.
11(15.1%)
The prices of the products.
40(54.8%)
The feelings in the convenience stores.
18(11%)
The polite clerks.
29 (39.7%)
The special offer.
19(12.3%)
The way of showing the products.
17(9.6%)
10
20
30元
40
convenience store 便利商店 level高度 offer 優惠 result 結果 product 商品
46
132
50
A B

Answer 1

✨ Jawaban Terbaik ✨

學院長

【便利商店圖表題解析】
— 為什麼兩張圖問句一樣，結果卻不同？ —

—

一、文章重點簡述

文章介紹台灣便利商店吸引顧客的三個方法：

➜ 把熱門商品放在顯眼處
➜ 推出便宜或買一送一的優惠
➜ 設置座位區，讓顧客停留更久以增加消費

最後說明，有 73 位青少年參與調查，回答了兩個問題，圖表顯示的是他們的回答。

—

二、圖表看起來問法一樣，為何答案不同？

兩張圖都寫著：

Which of the following do you like?（你喜歡下列哪一項？）

但從圖表的結果來看，顯然不是在問同一件事。

—

三、根據結果推論兩個不同的問法

▶ 第一張圖：
• 第一名：The taste of the foods（食物味道）
• 第二名：The service（服務）
• 第三名：氣氛與商品陳列方式

【推論】這一題應該是問：
「你覺得便利商店裡，最吸引你或最喜歡的地方是什麼？」

—

▶ 第二張圖：
• 第一名：The prices of the products（價格）
• 第二名：The polite clerks（店員禮貌）
• 第三名：The taste of the foods（食物味道）

【推論】這一題可能是在問：
「你在購買東西時，最在意的因素是什麼？」

—

四、結論

雖然英文問句表面上看起來一樣，但其實是兩個不同問題，針對不同面向進行提問：
• 一題偏向「整體感受」
• 一題偏向「購買考量」

這就是為什麼兩張圖的結果差很多，但都正確，因為問的問題本質不同。

—

這題的關鍵就在於：
觀察圖表差異，反推背後的問題邏輯，是素養閱讀中非常重要的能力之一。