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(33~35)
People in Taiwan never worry about getting hungry at night when there is
nothing at home. They can walk to the convenience stores and get anything they
want. In fact, in Taiwan, it is not possible that people fail to find a
convenience
store because it is part of our life. Convenience stores are working 24/7. In other
words, finding a place to sit down and take a rest anytime is a piece of cake.
In order to grow business, shopkeepers use some smart ways to have the
buyers spend more. First, they put the most popular items at the buyers' eye level
to let them see the items easily and often. Second, they drive the buyers to buy
something cheap and small without thinking too much or give shoppers a special
offer like "Buy One And Get One Free." Third, they try to have the buyers stay
at the convenience stores as long as possible by setting up a seating area. They
think the buyers will buy one drink after another once they stay longer. In a
study, 73 teenagers answer two of the questions. The pictures below show their
interesting answers.
Which of the following do you like?
The taste of the foods.
The service.
The prices of the products.
The feelings in the convenience stores.
46 (63%)
132 (43.8%)
|12(16.4%)
(21 (28.8%)
The polite clerks.
16(8.2%)
The special offer.
|14 (19.2%)
The way of showing the products.
121 (28.8%)
0
10
20
30
40
50
Which of the following do you like?
The taste of the foods.
18 (24.7%)
The service.
11(15.1%)
The prices of the products.
40(54.8%)
The feelings in the convenience stores.
18(11%)
The polite clerks.
29 (39.7%)
The special offer.
19(12.3%)
The way of showing the products.
17(9.6%)
10
20
30元
40
convenience store 便利商店 level高度 offer 優惠 result 結果 product 商品
46
132
50
A B
