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五、閱讀測驗(24%)
說明:第 35 至 46 題,每題請分別根據各篇文章之文意選出最適當的一個選項,請
劃記在答案卡之「選擇題答案區」 。各題答對者,得2分;答錯、未作答或
劃記多於一個選項者,該題以零分計算。
第35至38題為題組
The way a food product is marketed and packaged to us as a healthier choice might just
be a big lie. The "health halo effect" happens when food products appear much healthier
than they really are because of how they're marketed.
Some examples of health halo marketing terms are high protein, low fat, low calories,
and fruit sugar. If customers see these words on a bag of chips, it would be reasonable to
think that these chips must be healthier than those in other bags. However, when we dig
deeper and look at the back label, there is no proof to support this. It's just a technique that
tricks people into buying higher-priced items while thinking they are making the healthiest
choice available.
Another way the health halo effect works is at fast-food restaurants. Most people think
Subway is healthier than McDonald's because of its label "Eat Fresh." The sad fact is that it
really isn't. People who go to Subway will order more side dishes, which increases the total
calories. In a recent study carried out by professors Pierre Chandon and Brian Wansink, they
gave 23 students tickets for a 12-inch Subway Italian BMT sandwich, which contains 900
calories, and another 23 students tickets for a McDonald's Big Mac, which has 600 calories.
It turned out that the students who ate at Subway were more likely to order extra sides such
as soda and cookies, which added another 111 calories to the meal. They were fooled by the
health halo effect, thinking that they had a wholesome meal.
Before we buy our next "healthy" meal, make sure to read the back label, and be
careful not to be tricked by those healthy slogans. Eat healthily and choose smartly!
