- (2】 - While not every study agrees, there is a good amount of research showing that
diverse groups are more creative. (2) The leaders I talked to (not only made an effort to bring
Met to
together people from different backgrounds and perspectives but also took the time to talk to
people outside their industry about their ideas. Rufus Griscom, serial entrepreneur and CEO
and founder of Heleo, puts it this way: “Ideas are like people - they don't like to be isolated
or treated jealously. They like to mingle, interact with other ideas.” “Like most young
entrepreneurs, I used to be worried that if I shared a new business idea too broadly, someone
else would run with it, andI would lose the opportunity,” he told me.
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